To build and grow your online business you need to increase your profit margin, make more sales, constantly keep loading your sales pipeline with opportunities and always keep asking for the sale.
Just few months ago I was working 12-14 hours a day, had more work than I could manage & I was feeling burned out.
But that wasn’t the problem. The real problem was even after working so much, I was making very little money.
I didn’t have a team, my income was almost constant, & it wasn’t enough to hire someone even on a part time basis.
A tribe is a group of people who have similar mindset & tribe marketing is gathering those people and telling them authentic stories about how your company can positively impact their lives.
Marketing to a tribe,
- Positions you as an expert in your niche,
- Helps you generate whole lotta leads and
- Makes you a boatload of cash.
Please note that making money is the result of doing tribe marketing. Its not the purpose and it should NEVER be your purpose for building your tribe.
The purpose of building a tribe is to spread your idea that can contribute to making this world a better place.
There are 3 main functions that run a business
And out of these 3 functions, Marketing is the most important one. In fact your success depends on how well you market your business
A lot of new business owners that I’ve worked with struggle with the problem of insufficient leads.
Due to shortage of time most businesses end up buying leads from lead generating websites and business directories. In India some well know sites from where most businesses buy leads these days are Indiamart, Justdial, Sulekha & Urban Clap.
If you have bought leads from any such companies, you already know that it doesn’t work because
- The quality of leads is terrible and
- You have to compete on price.